FASHION MEETS TECHNOLOGY IN THEIR RESORT 2012 COLLECTION

Shopping for swimsuits may be one of the most traumatic experiences a woman can have, no matter your age or your size.  But somehow looking at swimsuits, without the pressure of having to squeeze into them, is a much happier event.  So stepping into the Swimwear Anywhere showroom in the garment district is like Nirvana for summer-lovers.

The company, founded by Creative Director Rosemarie Di Lorenzo, is the largest swimwear company on the continent.   House brands Beach House, Coco Reef and Coco Rave are joined on the racks by some of the best-known high-end fashion brands, all licensed and manufactured by Swimwear Anywhere:  Michael Kors, Carmen Marc Valvo, Juicy Couture, DKNY, Marc by Marc Jacobs and TYR high-performance athletic swimwear.

This season, a new brand has been added to the Swimwear Anywhere tent.  It’s called Coco Contours, and it’s amazing, not only for the beauty and structure of the suits, but for the sewn-in technology.  Coco Contours suits are designed to create curves in all the right places.  There’s a scientific explanation:  an inner layer of fabric that minimizes here and maximizes there, giving you a shape you never knew you had.  A floating outer layer gives the suit a perfectly smooth finish, with no visible lines or bulges.

But the real beauty of the suits is, well, the beauty of the suits.  Rich, Mediterranean-inspired hues in a bikini that tucks in the tummy, a soft, silky maillot with a built-in underwire and adjustable back and a jewel-toned halter really stood out.  A long, flowy silk-chiffon cover-up was made for beachy breezes.

Swimwear Anywhere added other lines to the brand this season, including Tommy Hilfiger, represented here by a high-necked maillot in a colorful camouflage print.  And Vince Camuto, founder of Nine West who has since branched out into any number of accessories lines.  It’s filled with pretty prints, like the cheetah design in this soft cover-up.

Yes, as painful as it is to admit, summer’s coming to an end.  But, on the bright side, cruise time is right behind it.  And thanks to Swimwear Anywhere the forecast for bathing suits is bright, sunny and just about unlimited.

Photography: Anton Brookes