GO RED FOR WOMEN/THE HEART TRUTH RED DRESS COLLECTION 2014

FASHION FOR ONE VERY IMPORTANT CAUSE

Heart TruthFashion.  It’s one of those things that means something different to different women.  For many of us, what it means changes several times a day.  It keeps our closets full (sometimes too full).  It maintains our modesty.  It keeps us covered against the cold.  It’s an outward expression of who we are inside, or who we’d like to be inside.  It makes us feel special when we pick out that piece we love, walk up to the cashier, plonk down our credit card and walk out of the store with an impressive shopping bag.

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But if the people at Heart Truth have their way, fashion will force women to think about their health, especially the health of their hearts.  Before they dazzle us with celebrities walking the runway in ravishing red designer gowns, they make us listen to some hard heart truths, straight from the National Heart, Lung and Blood Institute:  heart disease is the number one killer of women.  More women die from heart disease than from all forms of cancer, combined.  That’s one in three women.  And the women they want to reach?  The 43 million who are unaware that heart disease is our number one threat.

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Once you’ve heard the harsh facts, you’re treated to one amazing show, sponsored by Macy’s and Subway.  E! News Alicia Quarles wore Zac Posen.  The Good Wife baddie Anika Noni Rose wore Pamella Roland.  Carrie Diaries’ Ann Sophia Robb rocked Alice + Olivia.  Then, there was Bella Thorne in Badgley Mischka, singer Colbie Caillat in Nicole Miller, a very pregnant Daphne Oz in Sarah Liller, Giada De Laurentiis in Carolina Herrera, Ireland Basinger Baldwin in Donna Karan, Jill Martin in Annina King, Joan Jett in Catherine Malandrino, Joan Van Ark in Mark Zunino, Lindsay Vonn hobbling on crutches in Cynthia Rowley, NeNe Leakes in Black Halo, and so many more.

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So, take in the show via our magnificent photos, shot by our own Anton Brookes.  Then, go and check your Body Mass Index.  Both are guaranteed to make you feel good!

Photography: Anton Brookes

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