THE MOST FUN YOU CAN HAVE DRESSED
When I declared Desigual’s Spring/Summer 2014 runway my favorite show of the season, I suspected I might feel the same if we were lucky enough to have them show again for fall. And, I was right. I stepped into their backstage, and instantly began to smile.
The atmosphere was remarkably calm, despite the hordes of foreign and domestic press squeezing themselves into a tiny space (thanks, once again, to the remarkable Deb Hughes and her incredibly organized staff). And then, there are the clothes. I defy anyone to slide into a Desigual dress, shirt, jacket, pair of shoes, whatever, and not feel fun and flirty and just plain happy, all day long. Yes, these clothes make people happy, and that’s by design. But they’re also cute and lovely and easy to wear. And that’s down to a team of designers whose main brief is to make clothes that make men and women happy.
Let’s start with their overriding theme: “La Vida es Chula”, or “life is cool”. Take a look at the smiling, posing, joyful models on the runway, and you know, life can be cool. The theme of the show was “Love in the City”, a mod, yet modern look at boys and girls having a ball. Think Twiggy or Jean Shrimpton, skipping through the streets of London, New York or Madrid. No, make that Barcelona, the city that inspired the looks.
“Barcelona is beautiful and colorful and sexy,” said Desigual’s Managing Director, Manuel Jadraque, backstage before the show. We want our customers to feel that way. We want our clothes to make them happy. If you can’t be happy in the fashion business, when can you be?”
It’s the attitude you’d want to wear the Barcelona-based design house’s looks. Big, bold patterns and brightly colored prints decorated short, short skirts, shift dresses, shorts and tops. Black and white with bursts of bright red and orange, purple, navy and green.
Odd, really, for a winter collection, when you just accept all you’re going to see is gray, black and maybe a little brown. But as Jadraque pointed out, “why can’t you have color in winter? Isn’t that when you need it most?”
Because it’s fall/winter, there were biggish belted coats, as well as gloves and accessories. It was about attitude and joy and love, everything Desigual sees in its devoted customers. It’s hard to believe we’ll have to wait six months before we see this collection in Desigual’s shops. But I take comfort in remembering how much I loved their spring collection, and, guess what? That’s in the stores right now! La Vida es Chula.
Photography: Anton Brookes