MARA HOFFMAN’S NOMADIC JOURNEY

A FALL 2011 COLLECTION THAT’S EARTH MOTHER MEETS BEDOUIN PRINCESS

Mara Hoffman is about to be a mother for the very first time, and it shows.  Not just in her big baby bump (she was seven and a half months along as Fashion Week began), but in her designs.  She describes the inspiration for her Fall 2011 collection as “sacred earth mother meets the warrior.  It’s a bit of a nomadic desert journey, from veils to turbans.”

Instead of runway, Hoffman held a presentation in The Box at Lincoln Center, complete with an all-girl band dressed from hood-to-toe in her designs.  There was an ethereal feel to the room, and to the clothes, with her trademark prints in black and white, bold colors and soft earth tones.  The flowy maxi-dresses were topped with turbans or headscarves, and everything looked effortless, comfortable and distinctly wearable.  That, says Hoffman, is just as she was going for.  “That’s the intention, that people actually wear them and get to live out in the world as opposed to hanging on a rack, have a moment in the show and then go away.”

The hair, by Martin Anthony Harper for Cutler, was effortless, too, with the easy, messy braids that were popular in the Spring shows.  Lottie for Makeup Forever created a mysterious makeup look perfect for a Bedouin princess, with heavy kohl eyeliner, prominent brows, bronzer and very little lip.

The collection is classic Mara Hoffman, a true testament to why fans and the press packed Lincoln Center’s smallest venue to see what the earth mother, and soon-to-be actual mother, would come up with next.

Photography: Anton Brookes

To hear more from Mara Hoffman and to see video of her presentation, click on the Red Stiletto icon below.

camera:  Scott Fetterman/Chad Cooper     edit:  Scott Fetterman

music:  Tony Di Pietro……voiceover:  Emily Brooks

Produced for Red Stiletto Media

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